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A floral cart with red flowers in glass vases on a staircase landing

Gucci

Occasion
Corporate events
City
Dubai
Season
Winter 2025

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Live floral artistry, brought into the rhythm of the store.

Fresh flowers in glass vases on the floor of a boutique, with staff at a desk behind
A white floral cart with roses and tulips in glass vases beside a staircase
Close view of yellow roses, pink hydrangea and white flowers

From the brief

The pleasure of floral theatre. For Gucci, BLISS developed immersive in-store experiences that invited customers to engage with flowers through live demonstrations and floral gifting.

A white cart with roses and lisianthus in glass vases and a member of staff behind

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The story

The pleasure of floral theatre. For Gucci, BLISS developed immersive in-store experiences that invited customers to engage with flowers through live demonstrations and floral gifting.

The creative intention

The aim was to delight visitors with an experience that felt personal, expressive and memorable — transforming floristry into a moment of retail interaction.

Our contribution

BLISS created the floral experience, presenting live floral chefs who gave demonstrations in-store and offering floral giveaways for customers to take away.

Our scope

  • Immersive in-store experience
  • Live floral chefs
  • Floral demonstrations
  • Floral giveaways
  • Customer engagement

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